Tuesday, April 29, 2008

What to Expect from Article Marketing

Article marketing is a complicated, hazardous mess, but with a little work and a lot of dedication it can be one of the best ways for you to generate a steady steam of incoming users. The plan is simple: have lots of content and use some article marketing websites to get your writing distributed to websites and newsletters.

Before you get started, though, there are a few things you need to understand about article marketing that will help you understand what it is you're doing.

Quality Quantity

You need to generate a lot of content - a lot of quality content. Sure, you could write a bunch of garbage about your toenails, but nobody cares that you've got a hangnail. You could also write a three sentence article on how to properly implement AdSense, but if you don't get into details nobody is going to read your content again.

The first tip for article marketing is a simple one: create quality content on a daily basis. Get into details. Give the reader everything they need to know about the topic you're writing about.

One Hit Wonders

Every once in a while you'll write an article that generates so much traffic you may think that you've won, you're done, and you don't need to do anything else, because the traffic will just continue to roll in day after day. Don't fool yourself! This traffic, while it may continue to bring in a substantial amount of readers over a long period of time cannot be relied on. You need to continue to create quality articles to continue to build incoming traffic.

Don't Expect the World

Most of the articles you write will probably fade into obscurity. In fact, I would venture to guess that almost 99% of the articles you write will only bring in one or two unique visitors a day; but, the secret is to create hundreds or articles that each bring in one or two visitors - that's a couple of hundred extra visitors per day to your website.

Article marketing is a slow process, but it will reward you with a stead flow of visitors to your website (which eventually translates to more clicks on your advertisements).

Jason Pullara has run a successful sole proprietorship in New York City building, repairing, and maintaining workstations and personal computers for local businesses and consumers for 5 years. You can contact him on his personal website at http://www.geekstreak.com.

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