Article Marketing 101 - The Complete Steps To Getting Started

Article marketing is one of the very best ways that you can market your business. Some time ago I was looking for another way to do this besides search engine optimization. What primarily appealed to me about this method is that it is free and that the leads convert up to ten times better than leads from other sources. In this article I would like to go over the basics that you need to do to succeed with this method.

As a famous sales trainer once said people buy from people that they like, know and trust. This is one of the big challenges that you will face online. People only buy from other people that they trust. So if you are using ppc, ezine advertising or banner advertising your leads may not trust you. Consequently this will make it very difficult for you to monetize your traffic.

However, if you are using articles in your marketing then it is very likely that people would have read several of your articles before clicking through to your web site. This ultimately means that your leads already like what you have to say and this is what increases the chances of them making a purchase from you.

Choose a tightly focused niche market. The narrower the market the greater that your profits will be. Write articles based on this market. Choose a killer title as this is very important to actually get people to read your article. Write the opening and closing paragraphs next as these are the easiest to do first.

Brainstorm ideas for the body and make bullet points containing these. Expand each idea and bullet point to complete a full paragraph. Check your work for spelling and grammatical errors. Finally, submit it to the major directories for massive exposure.

Are you really interested in driving massive traffic to your website?

Here's the answer:

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Mark Abrahams is a full time internet marketer who has helped others to earn a living online.