Article-Marketing @ Ezinearticles: Are You Optimizing Your Links In The Author's Resource Box?

Article marketing is a fascinating field due to the many unique ways that well written articles can help promote your website. One of those ways is the viral nature of article marketing...essentially your material can end up on an unlimited number of websites.

Here is where it can get real exciting, lets suppose that those websites that are publishing your articles are well ranked themselves in the search engines. We know that well ranked sites will enjoy a steady flow of visitors so your article is now being seen by human eyes that may want to click on your links to get more information from you.

This would be what is called direct referrals and in this case the link's text and format does not really matter. The visitor will simply click on the link and be taken to your site.

Now, when referring to the link's text and format what exactly am I talking about? I referring to what is called the anchor text. Without going into an in depth Hyper Text Markup Language (HTML) lesson, let's just think of anchor text as being the actual text that you click--in other words it is the text that makes up the link.

Why is the actual text that we click in the link important? Remember when we talked about the human visitors to all the websites that have our article? We failed to mention the other "visitors" that will be frequenting those sites...Yes, that is right, the search engine spiders will be visiting those sites as well.

Their mission of course will be to gather and index all your article's content-to include your author resource links. If everything is formatted corrected, then these spiders will follow your links back to your website.

Unlike humans, the search engine spiders do care what text is used to make up the link. This is the concept that will allow you to optimize your website. How is this done? let's take a look at the examples below.

Example link format 1:

http://www.ezinearticles.com/ ---This is how you will see most links formatted here. This is just the website's address and by default the EzineArticles website automatically adds the necessary code to display this as a link ( This is done behind the scenes and you do not have to do anything to get the link built.)

Example link format 2: Article Submissions

Run your mouse over the link above and you will see that it still points to the same website, but there is one very important difference here--the link text--in this case the words "Article Submissions" are now pointing to the website.

Basically what I have done is to use the keyword phrase "Article Submissions" as the anchor text for the link. Search engines will treat anchor text as being more important or more relevant within the site, and if you manage to get your article published on a well ranked site, then you will see a boost in your ranking for the keywords you have chose to use in the link text.

As you can see, choosing the right link text for your site can add a considerable boost to your search engine rankings. Always remember that anytime you are placing a link to your site anywhere and you have the option to use relevant keywords in the link text then be sure you do so.

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