Review of Tim Gorman's The Power of Article Marketing from The System Seminar 2007

The first part of Tim's presentation was an introduction to his background. Most impressively, he works full time for the military from 6:30 am to 8:30 PM. This leaves him only the evening hours to focus on his 4-5 figure business. So Tim explains to us that if he can do this after working a full day and coming home at night tired, then we can certainly do it too. Tim has about 100 websites out there so far. He did have more, but a bunch were wiped out when his domain name registrar went under.

Tim starts the meat of his presentation quickly. He tells us that with the power of article marketing, we can:
1) Compete in highly niche topics
2) Receive traffic within 24-48 hours after the first article submission
3) Almost immediately start earning money
4) Create a daily income of $5 to $15 for each website
5) Identify the hot niche topics to further monetize

Tim's secret weapon is ezinearticles.com. If you are familiar with the 80/20 rule, you should be focusing most of your attention on ezinearticles.com. Learn that site well and you'll most likely get the best results from it.

Captain Gorman shares some monetization strategies with us including:
1) Putting adsense on our sites
2) Selling affiliate products
3) Selling ebooks (through private label rights, or our own ebooks)
4) Selling ClickBank.com products
5) Building a mailing list

Tim then shared with us the parts of a great article:
1) An effective title
2) An effective article summary
3) A good quality article (the body)
4) A great resource box with a call to action

He gives us some tips on the title, including making it shocking, keyword rich, or both. He gives some great (and humorous) examples of effective titles.

Next Tim gives us some advice for the body of the article. He tells us we need quality content, short paragraphs, numbers or bullets, subheadings, and keywords in the articles. He shares that keyword density is not super important in his experience.

The resource box is an extremely important part of article marketing. You can put a link in your resource box to send readers directly to your site and also for the linking benefits. Tim also mentions the concept of deep linking (linking to a page within your site, not just the home page).

Things got fun after that...

Tim shared exactly what he does in his 6 step approach:
1) Choose 3 Niche Topics
2) Build a Small 5 Page Site for Each Topic
3) Use articles to determine which of the three he should focus on
4) Perform his "Article Blitz" on that website
5) Start getting high pr one way links
6) Repeat steps 1-5

He went on to tell us exactly what he does and how he does it. This is part one of a three part article.

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