Article Marketing 101 - How Business Owners Can Use It To Their Benefit

Article marketing is quickly becoming one of the absolute best ways for business owners, both large and small, to drive traffic to their website, and also increase their sales exponentially with this method of virtual advertising.

If you haven't yet taken advantage of this simple but effective means of promoting your business using the internet as an invaluable resource, read on to learn how article marketing can increase your sales and help you to quickly make a name for yourself.

What Exactly is Article Marketing?

Article marketing, metaphorically speaking, is like a virtual billboard that has the potential of reaching millions upon millions of people with just a few clicks of a mouse button. Literally, the practice involves publishing keyword-rich, informative articles on any number of article syndication sites with links back to your website. Also, it's a rather cost effective means of advertising, as the majority of sites require no fees for posting content.

Know Your Audience

The tone and general theme of your articles should be tailored to the specific audience you are trying to reach. If your company is marketing closet organizers, for example, you'll then want content to appeal to homeowners or businesses who would have a need for such an item. If you're an affiliate of a company selling products for treating acne, you will want to ensure your articles are geared toward those who are suffering from acne, or at least know someone who is.

People turn to the internet for quick answers and information they can depend on, which leads us to the next key aspect of article marketing: providing content that is reliable and always on point.

Provide Useful, Relevant Material

Although the savvy business owner will want to keep aspects such as search engine optimization (SEO) in the forefront of their mind, the articles you'll be distributing to market your company or product must also be readable and interesting as well as ranked favorably amongst search engine results.

Most article marketing sites have specific guidelines in place that must be adhered to in order to be accepted and listed on the site. Articles that are poorly written or full of errors are likely to be rejected, and even if they aren't, who would want that type of material representing their business, anyway? Ensure that your information is factual and free from plagiarism or typographical errors before attaching your name and submitting to article directories and syndication sites.

Submit Your Articles and Spread the Word

Depending on the website, some will allow you to embed hyperlinks throughout your article, linking visitors to your site, while others state that links should be included at the end of the article in what's referred to as the resource box. Here you can list pertinent information in addition to the link to your website, such as the contact person's name, email address, telephone and fax numbers, as well as how long the author has been an expert in this field, or how long your company has been in operation.

Providing some accurate background lends a sense of authenticity to the article and shows that a real person is behind the company or product that's being marketed.

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