Thursday, May 22, 2008

2007 Mangled Online Articles and Google Search Engine

Some would be website owners enjoy the syndication of online articles and gleefully post these articles on their websites. Then they put up Google Adsense advertisements and immediately start collecting trickle payments.

However a problem has arisen where these website owners use programs to collect articles and then post them on their websites, which is a good idea, unless they program mangles the articles, which is what is happening now. Further the website owners who do this do not care to fix the problem because they know if Internet Readers do not enjoy the mangled articles then they are five times as likely to click on a link to go somewhere else.

If the Internet Surfer clicks on an AdSense Ad the website owner wins monetarily and therefore builds more websites with more botched and mangled articles on it. It would be nice if the "Google-Ologists" re-develop their spider programs and algorithms to remove these types of sites from the first 10 pages of their search returns, as that would certainly dampen these perpetrators.

As I study the various types of search engines and their techniques it is too bad sometimes that Google has such a large percentage of the market, as other search engines often provide better results for the user. But it is all about marketing for Google. And with their research department, I cannot believe that they are not looking into this, but the slowness to respond is bothersome and telling of a future bureaucracy.

I would imagine that riding the next peak of Googles stock would be wise, but then selling it all, as it moves up quickly, because if this continues and Google does not adapt to the new climate and environment of these scam type Google Adsense manipulators then all will be lost.

Of course in saying that; Shareholders Equity and Quarterly Profits are indeed a driver for stock price and if Google gets rid of these sites in the top tier search return pages then, they will temporarily lose profits in that quarter.

Catch-22 for them, although really and this is just in my opinion both the Internet and Google are at risk long-term if they do not. So this is a time for Wiki-Search, Ask.com, Yahoo, MSN, etc to go for it and make hey and capture marketshare while Google attempts to hold up this impossible stock price.

And to that point and for anyone who does not remember the DotCom crash, well lets just say that their personal stock portfolios are doomed during the repeat, even if the scenario is only a dip for the over all Internet Stocks, it may not be for Google. Just thinking outloud and watching the Road Ahead, which looks more like a runway if some other company can capitalize on the failure of Google to right this problem. I hope this article propels thought in 2007 and is of interest to you?

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington

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