Saturday, May 17, 2008

AIDA - The Secret Formula To Article Marketing Riches!

First, let me tell you that you don't need to be a professional article writer to churn out killer articles that make your bank account happy. It's really easy to write a good article when you follow these simple steps.

All you need to do is understanding these four letters: AIDA

What does it mean?

A = attention
I = Interest
D = Desire
A = Action

Now let me explain each of the point above.

1. Attention

You need to write a killer title that stops your visitors and tells him: "read this article right now". For example, if you are trying to sell an ebook that help athletes to run faster, your title could be:

"4 Simple Tricks To Effortlessly And Naturally Always Be In Your State Of Peak Performance."

Do you think that a title like this one will work?

The truth is that you won't know until you split test this headline with a second one a finally find the winner.

2. Interest

Now that you got your visitor's attention, be sure to write an interesting article on the topic. If you are not an expert in your niche market, you have two solutions.

a. You can make a quick search about your topic on Google, and read whatever comes on the first and second page of results.

b. Hire a ghostwriter to carry out the research for you and write the article on your behalf.

3. Desire

Now you want to speak to the readers emotions. You want to put him into the emotional state that will make him click the link in your resource box.

It's not easy. This is an art called copywriting. If you have good copywriting skills, you have what it takes to make full living online.

4. Action

Naturally, this is where you want to lead the reader. You want him to click on the link in the bio box and finally visit your website.

Now that you know the meaning of these four letters, and literally force those who take the time to read your article to your site, you need to understand the marketing and website conversion basics to close the sale.

To learn more, download my Free Guide: "How To Earn $100K Per Year With Article Marketing".

Franck Silvestre makes thousands of dollars a year from affiliate and article marketing. Wonder what the secret to his success is? Discover how he does it at: http://www.mynetmarketingland.com/article-marketing/

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