How To Get More Clicks From Your Article Marketing

Article marketing has emerged as the easiest, fastest and least expensive way to build traffic to any website, and build name recognition for yourself as an authority in your field.

In a nutshell, it works like this. You (or someone you hire to ghostwrite for you) write a number of short articles that typically range from 300 to 900 words in length. You keep the articles informative, without an overt sales message. The tone of your articles must be helpful and useful to readers who have an interest in your topic.

Next you submit your articles to any of the hundreds of online article submission sites, also known as "article banks," and agree that anyone can reprint your articles for their websites under certain conditions. These conditions include the fact that you maintain your copyright over your own materials, that the article be reprinted exactly as you published it, without any changes, and that your name and website also be kept intact.

Finally, and most importantly, the person reprinting your article must agree to also publish your "resource box" along with the article.

The resource box is where the magic of article marketing takes place. This is where you can put your sales and marketing message. It is also where you tell readers about yourself and about the services you offer. And finally, the resource box is where you place a link pointing to your website.

When people read your articles, whether they find it on the article bank you submitted the article to, or on another website that reprinted your article, they will naturally read your resource box as well. They may then click on the link to your website and get more information about what you can do for them.

But the key word here is "may." If your resource box does not motivate readers to click on your link and visit your website, the whole effort involved in writing the article will go to waste. Many people spend a lot of time writing very high quality articles only to let down when it comes to crafting the ideal resource box.

Don't make this mistake, make sure your resource box gives readers a reason to click on that link. Don't just offer a benefit, for visiting your site, offer benefits they can have right now. Use phrases like, "find out how," or "learn more about," or "don't lose another minute." Appeal to your readers' need for immediate gratification, and you get more clicks and more visitors for every article you write.

Charles Brown is a copywriter and internet marketer who teaches entrepreneurs how to create superior marketing campaigns, write compelling web content, capture more leads, build huge email lists and use autoresponders to turn casual website visitors into buyers. His popular newsletter, Tightwad Marketing Ideas is a must for any entrepreneur wanting to successfully market any business without spending a fortune.