Tuesday, May 13, 2008

Internet Marketing - Is There Life Beyond AdSense?

Google is very strict with AdSense and adheres closely to the terms of service, because the sister program, AdWords, is its highest revenue source. If Google even suspects you're doing something against their rules, your account can be shutdown forever. If that's already happened to you, let me give you some alternatives for monetizing your Internet marketing website.

1) Get an account with another contextual advertiser.

AdSense isn't the only company producing contextual ads, though it's certainly the biggest. Yet, companies like Bidvertiser and OpenTracker offer the same type deal. You publish ads related to your site, and they give you money each time someone clicks on an ad.

2) Sign up with an image ads company

Image ads are just as easy to use as contextual ads. Chitika is probably the biggest company, but you can try other services, like Affiliate Power Ads or Auction Ads. They're supposed to follow the theme of your site, but you have to be careful. If you're in the Internet marketing niche, and writing about list building, be sure the service isn't putting building supplies on your website. But here's the catch with these: You only get paid when someone actually buys a product, not when someone clicks on an ad.

3) Use affiliate advertising materials

If you use a web service that you like, or maybe software you'd recommend, see if they have an affiliate program. Then, see if the company has any advertising materials available. It's easy to throw a button or a banner up on your site. It's always best when advertisers house the images on their sites. It saves you disk space and trouble. If they don't, you'll have to upload the image to your own and probably do your own HTML linking. If you're unfamiliar with that, just make sure the advertiser just gives you a snip of code and you're on your way.

4) PPA could be the answer

PPA or pay-per-action is another form of advertising that pays you when someone takes action on an offer. For example, you sign up with Hydra Network, and there is a list of campaigns that you can choose from. You grab a banner or button, and providing it's allowed (because some campaigns are email only), put it up on your website. When someone clicks on that ad and takes action, as in filling out a survey, applying for a credit card, or accepting a free offer, you are paid.

5) Write reviews

Why not write reviews of products you've used and would be happy to recommend to others? Word of mouth is very powerful advertising. Perhaps you like your web host or maybe you read a really great ebook and want to share it. Write a review and put it on your blog. Or, write an article that reviews the product or service, and in your resource box, give people your affiliate link. Check out the websites of products and services you're considering reviewing and see if they have affiliate programs, first.

These are just a few suggestions. There are many ways to monetize your website or blog in the Internet marketing space. You just have to test offers from different places to see what works best for you.

As CEO of OvercomeEverything, Inc., Tellman Knudson has become a list building and Internet marketing ninja. Become a member of his list building club, free for 30 days, get a great list building CD delivered to your front door, and a one-hour consultation with an Overcome Everything list building expert--all free, when you visit http://listbuildingpower.net

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