Key Marketing Strategies To Gain Traffic To Your Website

You did it! You finally took that leap of faith and started your own business. You have a website, and you are ready for your first client. The only problem is no one is visiting your site. With so many websites online, how do you make your company stand out? How do you get people to even know your business is alive? Marketing is not just for the major fortune 500 companies. Every business needs a marketing plan. No matter if your company has one or two employees, or one to two thousand employees. In this article we will look at a couple of different ways to market your site.

The first thing you want to do is submit your website to all of the major search engines. This will include Google, MSN, and yahoo. By doing this, it will allow the search engines to crawl your site and index it accordingly in the natural listing. The natural listing is the list of websites that appear on the left hand of the page. Another method would be sign up for sponsored ads, or pay per click ads. This can be done with one or all of the major search engines. You will create an account, and set up a monthly budget. You will then create ads and list of keywords appropriate for your website. When consumers are online searching for a particular product and enter your keyword, your ad will show up in the sponsored ad section. This can be found at the very top, the very bottom, and the right hand side of the page. You pay a set amount every time someone clicks on your ad, which is really a small price to pay for a potential customer.

Email marketing is another great way to gain customers. Make sure you have a sign up box on your website to capture email address of your visitors on your site. There are several companies available to help you with this, and many of them come with a free trial period. Constant contact and I contact are a few good companies to take a look at. It is important that you have the consumer's permission before sending them an email. You do not want to be accused of spam. Not only does spam turn a customer off, it is a quick way to get a bad reputation for your business.

Make sure you get professional business cards with all of your contact information listed. You want to include your business name, address, phone number, fax number, email address, and of course your website. Hand them out as often as possible; during business functions and even at the grocery store. You never know where a potential customer may be. Flyers are another great marketing idea. You can have them printed professionally or if your budget is tight, print a few yourselves. All you need is a color printer, glossy paper, and a software like adobe PageMaker, or Microsoft word. Post your flyers wherever possible; grocery stores may have bulletins, your local library, and your local community center. Once you start to gain customers, it's important to keep in contact with them. It is much more expensive to attract a new customer then it is to have a repeat customer. Send out postcards to keep them abreast of what's new with your company. Let them know when you will have sales and promotions or if you have a new product available. You can even send them a birthday card or a Christmas card.. This will keep you on your clients mind.

If you put all of these methods into action, you will start to see traffic to your website. And of course, the more traffic to your website, the greater chance you have of making that sale!

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