Friday, September 12, 2008

SEO Optimization Tools

With the increasing competition among websites today, search engine optimisation has become far more important than ever before. Building a website with the rapid acceptance of long term rankings for competitive keywords on google and yahoo is not ethical. Is requires good hard work on link building and general site optimisation to achieve this whether you hire an expert to do it, or if you do it yourself. Lets take a brief look at the most important aspects of search engine optimisation, as well as the most important types of link building that one should consider.

1. Directory submissions: Firstly, the most common way of building up hundreds or thousands of backlinks over time is by submitting your website to directories. There are many free website directories out there that allow you to submit your website to specific categories, thereby giving your links some relevance when indexed on the search engines under those directories. More importantly, one should try to get their website listed on niche related websites as this can significantly help your overall ranking with time.

2. Article Submissions: Article submissions are also another way of getting high quality backlinks for your website. By writing unique content related to your niche and placing your link on your article, this can also help your rankings in the search engines. You should try to differ your article content from different article directories to avoid the duplicate content situation which results in loss of backlinks.

3. Social bookmarking sites: Social bookmarking sites are a great way to let people know about your website. You should be careful not to spam these types of websites, or else you will will get banned.

So there are 3 common methods of doing link building. Take some time to look around and read more articles about seo to give you more insight on different methods. The more you know the better for your website. Check out the website below for more information on a top link building software tool.

Did you find this review helpful? For more information on a Top SEO Link building Software please visit this website below:

SEO Elite Software

Link Building 101

1. Create useful content:

No site, however well designed can be successful unless it has loads of useful, targeted content. Before you start your link building campaign it is important to have a great site which people will want to link to. Even if you are selling something or some service, you can create a useful site by writing howto and reviews.

2. Write articles and submit to article directories.

Initially your site will have no incoming links. So no one can find your site. And as your site has little link popularity, other sites will not even exchange links with you. Your best bet in these times is to write articles and submit it to article directories. At the end of articles you get to add a resource box where you can add links to your site. These article directories have many partners and so a well written article can appear at a number of sites. You can create a number of one way targeted links this way.

3. Submit to the top directories:

Getting listed in the top directories like DMOZ, Zeal can give you a huge popularity boost. SE give a lot of importance to sites which are listed in these directories. Some of the best free directories are

1. DMOZ

2. ZEAL

3. JoeAnt

4. Gimpsy

Getting listed in these directories can take a long time. So your best idea is to submit and forget. Some directories like Yahoo and Botw take paid submissions, but your budget may not permit that.

4. Submit to related second tier directories:

Every niche has good directories which list the best sites in their niche. Find out the directories in your niche and submit to them. Some of these directories ask for a link back. Since they are related sites linking to them will not harm your site.

5. Have patience:

Link building is a continuous process taking time and effort. As long as you take time to follow these steps to create links, your link popularity will increase. And if you have a useful site, soon you will start getting links without asking from people who found your site useful.

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Author: Shabda Raaj

Why Good Content Is The Key To Search Engine Optimization Success?

Although other factors such as the number of back links and placement of keywords in Title and META tags - are important, writing good content is really the key to search engine optimization success. Search engine always love good and original content. It just makes them rank your site higher on their search result pages.

With good content on your website, you can also encourage people to place a link back to you. This is called natural linking. Because your content is so useful and interesting, people want to share your content with their own readers through their websites. Therefore, they will provide a link back to you. With this, you are getting yourself quite a number of back links.

You should also update the content of your website frequently. Fresh content is always encouraged by search engines. That is why you can see that there is an increasing number of blogs which get high rankings on search engines when compared to static corporate sites. When you update your content frequently, search engine spiders will come back often to index your site. If your content is good and relevant, they will reward your site with high rankings.

When you are writing your content, make sure that you write it naturally. Do not repeat keywords too many times within the content. Search engines view this as spamming. Once they blacklist your site, you can forget about getting your website to rank high on search engines anymore.

If you run a corporate site, there are actually 2 ways to make sure that you can provide fresh and quality content for your clients. One way is to start a corporate blog. Make sure that you have someone in your company to post a blog post daily. Blog and search engine work very well together. Write something that is related to the products or services that you are offering. Or you can blog about the latest happenings in your industry. A well-maintained corporate blog can enhance a company's branding, as well as bringing more organic search engine traffic to the main corporate site.

Another way is to create more pages within your website. These additional pages can serve as your resource pages. You can place articles that you have written before on these pages. Just make sure that these articles are related to the industry that you are in.

With good content, you do not have to worry about search engine optimization. Good ranking will just come naturally.

Cheow Yu Yuan is the co-founder of OOM, an online marketing agency which provides Singapore SEO services.

Check out more about SEO at http://www.optimalonlinemarketing.com

Please feel free to republish this article on your website, or distribute it to your friends or clients, as long as you leave the resource box intact.

The Lazy Man's Guide to Link Building

So, you're lazy and you want links, huh? Join the club. While I have some strategies for helping you build up links to your website, I must warn you in advance that I believe there are two major types of marketing you can do in any business: lazy and poor.

Lazy link building strategies would include spending some money to get links. Make sure you read that right: I am not saying buying links. I am saying spending money to get links. The difference is critical especially if you don't want your website flagged and penalized for buying links for sites banned by Google and other search engines for selling links.

Poor link building strategies would include being able to spend more time than money. You got the time to call or e-mail related websites, start a conversation related to your shared interests and then ask for a link to your website.

In this article, I am going to list some of the lazy methods that I and other webmasters employ to get links to their websites.

First, you can pay people to write great, quality content that people will naturally be tempted to link to you.

Second, you could pay people to find quality, related websites and contact them to exchange links with you. A variation on this same theme is to pay for advertising to get those types of people to contact you about linking to your site.

Third, you could purchase existing quality websites from other people that they are selling or closing down and create a link from them to your website.

Fourth, you could start or pay someone else to create relevant, quality related businesses and grow these businesses in tandem.

Using one, or any combination of these strategies could significantly impact how many websites are linking to yours and see drastic improvements in your rankings because of it.

James Orr is a professional real estate investor and marketing expert.

He runs over 300 websites including a marketing blog about holding your marketing ruthlessly accountable to results at http://RuthlessAccountability.com