Strategies for Internet Niche Marketing

The basic strategies of Internet niche marketing really do not vary drastically from the basic strategies used to market offline.In both cases the bottom line is the investor needs to develop a strategy for reaching a target audience and then entice members of this audience to perform a desired action.

Sometimes this action is purchasing a product or service while other times it may simply be viewing a website, clicking on an advertisement or performing another specific action.

*Driving Traffic to a Website

For many Internet marketers the first step in their marketing strategy is to drive traffic to their website. One of the most effective ways to do this is through search engine optimization (SEO).

SEO is a practice in which websites are designed and content for these websites is written in a manner which makes search engines believe the website is valuable to visitors searching for particular keywords. The relevance of optimizing a website for particular keywords is that visitors who search for these terms are likely members of the target audience.

Each search engine uses a unique algorithm to determine the worth of particular websites relevant to keywords and returns results ranking these websites accordingly.

This is significant because Internet users are categorically looking for information quickly. They also tend to rely on search engines to rank websites accurately and are much more likely to visit websites which are on the first page of results when they search for a particular word or phrase.

Websites which fall on the second page may be visited but those further on the list are not likely to generate much traffic through search engine results. Search engine algorithms consider a number of factors when ranking websites.

Some of these factors include keyword density, META tags, ALT tags, keyword prominence, inbound links and previous traffic. SEO is a complicated process with no guarantees for success. Many who profit from increased traffic to their websites are wise to employ consultants to properly optimize their websites.

SEO is not the only way to drive traffic to a particular website. Another popular option is to actively participate in trade related forums.

These are communities where those who share particular interests congregate to share ideas, ask questions or just chat. Providing insightful commentary on these message boards and including a link to your website in your signature is one way an individual can drive additional traffic to his website. It is important to remember this should not cross the line to spam.

It is acceptable to include a link in your signature if you are contributing appropriately to the conversation but incorporating a link without a valuable comment may be considered spam.

*Converting Website Visitors to Customers

Increasing traffic to a website is only half the battle when it comes to Internet marketing. Ideally those who are visiting the website are members of the target audience. This wont always be the case but if care was taken during the previous step most of the visitors should have an interest in the website.

Now that this is accomplished it is time to utilize the website to market directly to the members of the target audience. This can be done in a number of ways and is largely dependent on the goals of the marketer. Profit through a website is usually accomplished in one of two ways.

These methods are enticing visitors to purchase a product or service and enticing visitors to perform a desired action such as clicking on an advertisement.

Ecommerce websites are those which are selling products or services. They profit when visitors make a purchase through their website.

Some of the marketing strategies for accomplishing this goal are creating a user friendly website where finding products or services is simple, providing products or services which are of value to the visitors at reasonable prices, providing useful information enticing the visitors to make a purchase and offering the visitors incentives to make purchases.

Other websites generate a profit by enticing visitors to perform specific actions. Pay per click websites are the most common type of website which operates in this capacity.

These websites typically have useful content as well as advertisements from vendors who may be of interest to the website visitors. Providing content which piques the visitors interest in the advertisers products will entice the visitor to click on the advertisement to learn more.

You can get more quality informations in this 5-part minicourse "How To Formulate A Successful Internet Marketing Strategy". http://www.revolutionarymarketingstrategies.com

Breakthrough Article Marketing - 4 Nifty Steps to Excel with Article Marketing

Do you want to make a lasting mark online by establishing your credibility and expertise on your chosen niche without burning your pockets? Then, use article marketing! This is an effective marketing and traffic-generating tool that only requires you to write and distribute quality articles online to share your knowledge to your potential audience while earning numerous quality inbound links for your website at the same time.

Here are the 4 nifty steps to excel with article marketing:

1. Kick-start your articles with interesting titles. This is the first step that you need to take in order to improve your clickthrough rate. Your titles can be your most powerful tool in persuading online users to take interest on your articles so make sure that they are all attention-grabbing, striking, thought-provoking, and intriguing. It would also help if you can communicate the benefits that your articles can offer to your readers so they will be more compelled to invest their time on your content.

2. Learn how to hold the interest of your readers. You would want your readers to read your articles in their entirety so you can increase the chances of your resource box being clicked. Thus, make sure that you will not lose their interest when reading your articles by making your content useful, interesting, and enjoyable to read.

3. Improve your writing skills. If you want to get ahead of the pack and stay on top of the game, you must be able to consistently offer your readers well-written content. You need to learn how to communicate your ideas using perfect grammar and the most appropriate words so you can easily get your message across. Improve your skill level through constant practice and by working with expert writers who can teach you valuable writing tips.

4. Outsource. If you are just like any other online entrepreneurs who do not have much time to write or if you simply don't have the flair for writing, you can hire someone to do the legwork for you. There are so many ghostwriters in the internet today who are more than willing to write your articles for a fee. You can also hire an article poster who can manually post your articles to hundreds of article submission sites and various directories in the internet today.

Do you want to learn more about how I use article marketing techniques, and list building methods to generate over $15,347 per month online?

Find out free here: How to Make 5 Figures Online.

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Advanced Article Marketing Secrets - Rapid Techniques To Maximize Your Efforts

In this article I would like to share with you some secrets that have helped me to get better results with my article marketing. Initially when I first started I was not getting the results that I wanted. Hopefully these tips will help you too.

1) You need to write consistently

One of the most overlooked factors of article marketing is that you need to write consistently. A minimum of 3 articles a day to see any decent results. If you are not doing this then you are going to end up struggling. The higher the number of articles the more subscribers you will have and the greater the number of sales as well.

2) Work meticulously on your title and bio

One of the most significant factors that I have discovered that has increased my conversion of subscribers is having a killer title and a bio that people can't resist clicking on. If you offer a free ebook this will substantially improve your conversion relative to offering a free report.

3) Split test different headlines for your squeeze page

When I first started doing article marketing I was getting sufficient amounts of traffic to my squeeze page, but very few people actually ended up subscribing to my newsletter. I tested different headlines with different copy and was able to substantially improve my conversion rate.

4) Maximize your autoresponder sequence

At this stage you will start seeing traffic to your website and generating subscribers for your opt in list. Your list is only valuable if you are actually making money from it. I test all my emails and those that convert into sales I add to my message series in my autoresponder.

Are you really interested in driving massive traffic to your website?

Here's the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

Article Marketing - What I Mean When I Use the Term Article Marketing

Article marketing is an often misunderstood term.

When someone asks me what I do, and I answer by saying I am an article writing and article marketing coach, people create some interesting definitions of article marketing.

The most amusing so far is the person who thought that meant that I help people write articles for magazines and then help them market the articles for Oprah and Reader's Digest.

Actually, there might be a good gig there for the right person.

Article marketing defined

When I use the term article marketing, I'm referring to many tasks and functions under that umbrella. Article marketing to me includes article writing, article submission, the actual article marketing, and article income and product creation with your articles.

It has been my experience that you need to become proficient at all of these functions to be wildly successful with article marketing. You need to be able to write a great quality article, submit it to the article directories using the many small tips and strategies I teach that get your articles picked up more often, know and use the many different ways to market your article, and how to create information products with your articles do you can make direct income from your articles.

Without fail, every single person who has told me that article marketing did not work for them or does not work at all, has had a gap somewhere in these four essential skills.

Article marketing works, and it works very well, when you work it right.

Would you like free access to two of my Article Writing Templates? You can download them by going to http://www.TheArticleGuy.com/bonustemplates.htm

Would you like to get in on our free weekly Article Guy TeleSeminars? Visit http://www.TheArticleGuyTeleSeminars.com to get started today!

From Jeff Herring - The Article Guy

Article Marketing - 8 Ways To Write An Article That Sells!

This 8 point guide will help you succeed in your article marketing. I gaurantee it! These tactics work and if you use them, your articles will send you in the traffic you want and the profits your desire.

The 8 Point Guide To Successful Article Marketing

1. Writing your keyword in the first 3 words of your title will increase your articles page ranking. The sooner you get your keyword said in your article title, the better. If you were to type in any keyword into any search engine, chances are, all the first page matches' first 3 words contain the keyword that you typed in.
2. Writing an endless amount of articles is the best way to promote your website or your project. Many article marketers think that it's a waste of time, but it's not. If you were to go to ezinearticles website and type in article marketing, it's dominated by an author who has created more than 200 articles on article marketing. The search engines are just filled with his work.
3. Using the same set of keywords in your article will improve your chances on getting onto the first page of google. By using the same keywords, you begin to dominate those keywords with your articles.
4. Putting numbers into your articles tite can get you more article clicks. When readers see a number in any search results, they think that the information inside has fast giving information. Which articles with numbers usually do.
5. Writing unique articles gets you noticed on search engines, more than duplicated content. Duplicated content is not indexed in search engines. Although it can be indexed if it get's more links than the original content, it is highly not recommended.
6. Grammatical errors can destroy your articles and your reputation. Grammatical errors count for a lot. Even one can make any reader click out. You'll be losing a hungdred dollars worth of traffic!
7. Your resource box should be used efficiently and effectively. It should be at the most, 10% of your total pragraph. Your resource box should have a catch and a link to your website. Just having a button that says click here won't be enough. You need to give your readers a reason to click on your link.
8. value in your content should be visible and well written. Nothing loses you traffic more than a reader that spent their time reading an article that did not help them out whatsoever.

This 8 point guide will increase your chances in getting onto the first page of google, and will get you that high ranked spot that you want. Just follow this guideline and you'll do great!

Looking for some new internet marketing tactics? Don't worry, I have tons. Check out my website at http://www.marketingentity.com